So you've Created your Giveaway/Contest and now you now you're getting ready to launch it to the world. This guide will take you step by step through some of the key strategies for promoting your contest.
Giveaways can be an easy way to gain short term traffic in a
short amount of time. The key words there, in case you missed them, are “short
term”. Giveaways tend to generate interest to a large number of people, but you
do need to keep in mind that a lot of people will just stop by for the free
goods and then be on their way. That is not to say that you won’t gain some new
followers or readers, but you should always keep this in mind beforehand
because it can help you tweak your giveaway to try to appeal to a larger
audience who may just end up sticking around. Holding a contest can be a great
way to attract people to your site who may not have known about you before, and
that is always welcome!
But do you Know how to Promote your Giveaways/Contests!
- How to Promote your Contests/Giveaway
So you've built your site, got everything ready & just
launched your new business. Now you quickly realise that getting customers is
harder than you thought.
So you decide to run a contest with any Tool or Online Website. The problem you now face is that getting entrants for your contest
can be almost as hard as getting customers or Visitors. When i Started my Blog mohittech2.blogspot.com I googled for "How to Grow Blog" The one Reason i got is to host a Giveaway. And Finally first Time I Published a Giveaway, I was thinking that the Giveaway will get entries very easily, but i was Wrong, But somehow it got 2 entries (The one from My friend and other from a visitor). But no worries you can use the below methods to promote the Contest/Giveaway easily.
Trust me, the more you do the easier &
bigger they will become, you just need to get across that first maze.
- Contest Promotion Websites
There are some directories or websites or blogs which promotes your Contests/Giveaways with Free or Paid Plans.
The advantage of using these directories is that you can get
your contest in front of many more new users at low cost, which in turn can
increase your reach to their friends or family or some visitors also.
I have found some List which can Promote your Contest/Giveaway
- Your Existing Lists
Your existing channels are the easiest way to promote your
contest initially. However you must continuously promote your contest through
your existing channels while the contest is running. Mentioning your contest
only once will get a response but mentioning many times, normally once a day or
multiple times a day on services such as Twitter/Pinterest will gain a much larger
response. But remember too many may end up with Unfollowing or Spamming. Some channels for you to market to are:
a. Email / Newsletter List
b. Facebook
c. Twitter
- Social Media Ads
When you mention your contest on Facebook, use Facebook’s
promoted post function. It's available on the Homepage of your Facebook Profile or any Post Highlighted Title.
When you mention your Contest on Twitter, Promote your tweets on Twitter or get other accounts to
sponsor them.
But this is very Expensive yet Easy.